Jay Ahya · Founder & Experience Designer

I design experiences that bring people together.

I'm the founder of Experience Co., the company behind BHX and Bucketlist. My work spans creative residencies, shared adventures, gatherings and collaborations with brands.

What becomes possible when people step outside their usual worlds and experience something together?

Explore the work Read the field notes

Jay Ahya speaking on an outdoor stage to a seated audience. — Jay speaking to a gatheringRIDHIIN PANCCHMATIA

01 / Selected work

A few things I've built.

Different projects. Different ways of bringing people into a shared experience.

01BHXA different kind of week.Creative residencies that make space for people, ideas and conversations outside the usual loop.

People sharing a meal with mountains behind them at BHX Nainital.

02BucketlistThe journey, and the people.Shared adventures where the group is as carefully considered as the place.

A group of travellers standing together against a yellow wall.

03ExCo StudiosIdeas people can enter.Gatherings, cultural projects and films made with brands and organisations.

Guests sitting together in conversation at an Experience Co. gathering.

04The Soul PromptWrite first. Ask better.An experiment in handwriting, reflection and AI—starting with the person, not the tool.

Illustrative setup with a blank notebook, pen and two chairs; no participant material is shown.

02 / From the archive

A few frames from the work.

There is the programme on paper. And then there is everything people bring to it.

Participants gather around a table for a BHX workshop. — BHX · workshop

Travellers walk beneath colorful lanterns in an evening street scene. — Bucketlist · after dark

03 / An ongoing question

A question I keep coming back to.

A good experience is more than a place and a schedule. It is the people, the atmosphere, the things they are invited to do—and the freedom to respond in their own way.

I care about those details. The first invitation. The shape of the room. The question that opens a conversation. The part of the day we deliberately leave unplanned.

Not every experience needs to change a life. A friendship, a useful idea or a genuinely good time can be enough.

Read “The Room Changes Everything”

01 / Who is in the room?

Not just their titles. What are they curious about? What might they bring? What would make this a useful or enjoyable place for them to be?

02 / What are they invited to do?

There is a difference between watching something happen and having a part in it. I look for ways to make participation feel natural—not mandatory.

03 / What is left open?

A schedule can create space or use all of it. Some of the most important design decisions are the things we choose not to fill.

04 / Field notes

Notes from the work.

Ideas, questions and things I'm learning while making experiences.

Essay · Experience designThe Room Changes EverythingOn the small decisions that shape how people meet, participate and remember an experience—and why the room is never just the venue.Read the essay ↗

All field notes ↗

Jay Ahya smiling in front of a black-and-white mural. — Jay Ahya

05 / About Jay

The person behind the work.

I like the point where an interesting idea starts becoming real: the people are coming, the room is taking shape, and the details suddenly matter.

Much of that work lives at Experience Co. Here, I share the projects, the decisions behind them and what they are teaching me.

A little more about me ↗

06 / An invitation

What are you trying to make possible?

A gathering, a residency, a collaboration or a question about how people experience something. It doesn't need to be a finished brief.

Start a conversation